Tour Operators and Social Media
I’ve just seen this report released by Big Mouth Media which shows some interesting stats on the swing that travel companies are making to Social Media. This may be the case, however the fact is that 9 out of 10 tour operators out there don’t actually know what or how they should best tackling social media… and quite rightly so too… there seems to be so much out there these days that it’s almost impossible to know where to start.
From all the meetings I have had with tour operators around the world - it all comes down to time. Unfortunately time is the one thing that we have a limited amount of… Every operator says they want to do more ’social’ stuff, but just don’t have the time to learn how to (and don’t have the budget to employ a specialist firm).
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