The announcement that Google is launching it's new browser application "Chrome" has caused quite a stir in the industry. For those who don't know, Google has been a supporter of the Firefox browser (one that bugbitten.com fully supports on both PC and Mac platforms).Whilst I've seen called from some companies that Google is stepping into a space it shouldn't tred...I personally on the o...
A thought popped into my head today (it does happen occasionally) about travel and what would life be like with out it. I mean, back in my former days working in retail banking, travel was usually the best way to start a conversation with a customer because either:a. they had just been on a trip orb. where just about to go on a trip or c. were planning their next tripI don't ...
The front page of the Media section today's Australian newspaper had this headline ....Online media can't bridge quality gapSpeaking frankly it took me by surprise because it has some truth behind it. Whilst I am the founder of web based travel platform, I also love reading serious journalism in print form. As I have spoken about in previous blogs, The Australian i...
The past few weeks there have been so many articles about online media vs traditional media that it was no surprise that the Audited online circulation figures for publishers this year was publlished in in today's The Australian.Quite frankly for many advertisers and marketers it is a headache trying to ascertain what is the true value a publisher provides, especially for branded/display type adve...
Every day I spend about an hour trawling through newspapers and newsletters to read what's going on in the online/web 2.0 world and it is amazing how fast this market is moving...for some.Online marketing is something that Google has really put on the radar for any savvy marketing manager to consider. We all know the stats: approx 90% traditional (ie print media/TV etc) vs 10% online is...
