A recent article titled Study Finds Word of Web Still Lacking by Australian Regional Tourism Research points out the power that user generated content (UGC) like blogs, social networks and social media can spread word of mouth through millions of uses very quickly.They also pointed out that this word of web was most powerful when it came from websites that were moderated and that included extra de...
So you're spending money on online advertising with the media gorillas like Google and Yahoo - but do you know where your ads are actually being displayed? This issue was flagged in The Australian today in article by Lara Sinclair titled Suspicion surrounds net advertising business.This article pointed out is something that we have often thought...is an online ad shown on a travel focus...
Over the past week I've been watching the battle brewing between the Premier of Queensland, Anna Bligh and a camper van rental company based in Brisbane.Whilst I am not going to discuss whether it's right or wrong to have a slogan "Save a whale...harpoon a Jap" (see this response by Advertising Standards Board) what I am most curious about how much free publicity this camper van company have been ...
I subscribe to a number of different news updates and an interesting site by the name of eyefortravel is particularly interesting for the space we operate in...yes Travel!In an email recently received they provided these stats:Jupiter Research announced interesting findings from their recent survey in the US.Out of the 40% of travellers who said they consulted user-generated content when planning ...
It is always a great feeling when you are recognised by an independent publication for that focuses on innovation. I recently (shamelessly) nominated my brother Travis for anAnthill's 30under30's awards program. This exciting new award program is designed to encourage and promote entrepreneurship among young Australians.Since we started in 2003, my brother and I have never ...
